Friday, September 29, 2006
hey, don't knock it, we're selling papers here
Newsweek sugars pill for US
Dan Glaister in Los Angeles
Thursday September 28, 2006
Guardian
For some, the world is a tough place, where armed insurgents threaten at every turn. For others, is simply divine, a cuddly, celebrity-strewn nirvana where success is just a camera click away.
This week, Newsweek magazine - motto "Our voices. Your voices. Every day" - illustrates that division by offering readers in different parts of the world different cover stories. The international edition of the magazine, on sale in Europe, Asia and Latin America, features a fearsome-looking man wearing a turban and pointing a grenade launcher towards the reader. "Losing Afghanistan" screams the hard-hitting headline.
Instead of a man with a gun, US readers are offered a woman with a camera surrounded by children and celebrities. "My life in pictures," purrs the softly spoken headline over a picture of celebrity snapper Annie Leibovitz. While Leibovitz cradles her children, a pregnant Demi Moore and a smiling Nelson Mandela look on.
Newsweek's international editor, Fareed Zakaria, said that in the US, Newsweek was a mass market magazine with a broad reach, while overseas it "is a somewhat more upmarket magazine for internationally minded people".
Guardian Unlimited © Guardian Newspapers Limited 2006
Newsweek USA Edition
Newsweek Kashmir Edition
Dan Glaister in Los Angeles
Thursday September 28, 2006
Guardian
For some, the world is a tough place, where armed insurgents threaten at every turn. For others, is simply divine, a cuddly, celebrity-strewn nirvana where success is just a camera click away.
This week, Newsweek magazine - motto "Our voices. Your voices. Every day" - illustrates that division by offering readers in different parts of the world different cover stories. The international edition of the magazine, on sale in Europe, Asia and Latin America, features a fearsome-looking man wearing a turban and pointing a grenade launcher towards the reader. "Losing Afghanistan" screams the hard-hitting headline.
Instead of a man with a gun, US readers are offered a woman with a camera surrounded by children and celebrities. "My life in pictures," purrs the softly spoken headline over a picture of celebrity snapper Annie Leibovitz. While Leibovitz cradles her children, a pregnant Demi Moore and a smiling Nelson Mandela look on.
Newsweek's international editor, Fareed Zakaria, said that in the US, Newsweek was a mass market magazine with a broad reach, while overseas it "is a somewhat more upmarket magazine for internationally minded people".
Guardian Unlimited © Guardian Newspapers Limited 2006
Newsweek USA Edition
Newsweek Kashmir Edition
# posted by manho @ 1:50 AM 
